Khushboo Brand
- Authentic aroma from India
Khushboo Brand
About Us
Khushboo was founded with the purpose of bringing the authentic aroma and delicate taste of real Basmati rice to Europe. Each grain tells a story of purity, tradition, and quality, cultivated in the finest regions of India.
As part of AFT Europe Srl, Khushboo combines authentic Eastern heritage with European standards of safety and excellence, offering trusted products now available in over 22 European countries.
Our Products
Our Services for B2B Partners
From premium Basmati rice to flours and Himalayan salt, we offer a complete selection for every business need.
Tested and packaged according to European standards to guarantee safety and freshness.
Why Choose Khushboo
Natural products, free from animal-derived ingredients and gluten.
Genuine Basmati rice grown in the finest regions of India and Pakistan.
Lab-tested batches and European-standard processes for safety and consistency.
Dedicated B2B support with tailored solutions for resellers.
Basmati rice, flours, Himalayan salt, saffron, ghee, and more.
Fast, reliable distribution across Italy and over 22 European countries.
How We Work
Step - 01
We select the finest Basmati rice and flours from India and Pakistan — the true home of Basmati.
Step - 02
Traditional methods meet modern technology to preserve aroma, length, and purity.
Step - 03
Every batch is tested in our lab to ensure freshness and safety.
Step - 04
We pack our products with care and distribute them across Europe through AFT Europe Srl with fast and efficient logistics.
Common Questions
Yes, our entire range is 100% vegetarian and gluten-free.
In addition, our products are:
🌾 Made from natural ingredients
💧 Directly sourced from trusted suppliers
🧠 Rich in nutrients and minerals
🌿 Preservative-free and non-GMO
Our products are sourced from India and Pakistan, processed under European quality standards, and distributed throughout Europe via AFT Europe Srl, ensuring fast and reliable logistics.
Our products are sourced from India and Pakistan, processed under European quality standards, and distributed throughout Europe via AFT Europe Srl, ensuring fast and reliable logistics.
Of course! You can request product samples or a price list for distributors by contacting our sales team at
📧 sales@asianfoodtrading.net
From the heart of India, Khushboo brings authentic flavors to Europe — from fragrant Basmati rice to flours, ghee, and Himalayan salt. Tradition and quality in every product, proudly distributed by AFT Europe Srl.
Copyright 2025 AFT EUROPE S.R.L. – P.IVA 03033540356 All Rights Reserved.
Created by Bola Brothers
